While our “Six E’s of Retail Lighting” also apply to supermarket applications, these principles hold unique challenges when it comes to illuminating produce and food. In these spaces, the merchandise on display requires special consideration. And because the experience of grocery shopping can be different from other types of shopping, lighting should be chosen carefully to influence customer behavior accordingly.
With an attractive product line, unique customization abilities, and decades of experience in product development for all areas of application, Bock can help you find or develop a product that’s perfect for your next supermarket project.
Examination
Whether they’re checking apples for bruises or reading nutritional information on a package, grocery shoppers need the right amount of quality lighting to inspect merchandise and find what they are looking for.
Experience
Many stores carry the same products and brands as their competition. Stores wage price wars to lure new customers and keep existing ones happy. So what distinguishes your store from the competition? The experience customers have there.
Because grocery shopping is a necessity rather than entertainment or a luxury, creating a pleasant environment and an inviting ambiance is extremely important, and uniquely challenging. The right lighting can make customers comfortable and content, making a chore into an experience—thereby increasing sales, building your brand, and positioning your store ahead of the competition.
Expression
Carefully chosen lighting solutions can help build your brand and communicate your store’s image—from illuminating logos to providing ambiance, creating special effects or helping produce look its best, lighting can help provide the space with the desired feel and impact customers’ associations with your brand. In a space where lighting fixtures are visible features of the space, they can make a bold statement about your company’s image, and in spaces where fixtures are more discreet, they let the products take center stage.
Exhibition
Properly illuminated supermarkets not only help people find what they need, but also direct them to featured items. Low-glare lighting solutions make it easy to view food in glass cases and freezers. Lighting distribution can highlight displays and marketing pieces, and color rendering is crucial to making food look appealing and appetizing—the right color temperature and rendering helps food look its best, bringing out natural colors and drawing attention to it. Attractive, well-lit displays promote impulse buying: when food looks good, it’s good for your store’s bottom line.
The right lighting can also reduce waste and prevent health hazards: fixtures that do not give off too much heat help reduce spoilage.
In addition, lighting solutions that are flexible and versatile can be adapted to accommodate changing displays and new layouts to highlight new merchandise, draw people to an item, or give the space a new look.
Ease of Maintenance
In supermarkets and grocery stores, it’s of the utmost importance that lighting fixtures need little maintenance, have a long lamp life, and feature easily-accessible lamps. Specifying the right lighting solution minimizes disruption to business and prevents down-time. Fixtures with easy re-lamping and minimal required maintenance are safer and easier for employees as well, and fixtures designed to prevent dust from accumulating inside lenses and on lamps help keep displays looking bright and attractive.
Energy-efficiency
With all the freezers, coolers, and equipment needed in a grocery stores and supermarkets, energy costs can be a big concern—especially in 24-hour stores or stores with long hours of operation. Lighting fixtures designed using the latest technology—and with energy-efficiency in mind—can help reduce energy consumption and reduce your costs.
Spec Bock – The Bock Advantage for Supermarket Applications
Bock Lighting understands the unique challenges of illuminating grocery stores and supermarkets. With our vast knowledge and years of experience, we work closely with specifiers to develop and design solutions for all types of project. We can expertly guide you through the product selection process to find the ideal solution for your next project.
Our experience in developing and stocking products for national accounts ensures consistency of design, reliability, and continuous availability for our multi-store and national brand projects. Our manufacturing capabilities and partnerships allow us to expertly handle all of your custom solution needs, from color and trim variations of existing products, to custom configurations, to bringing your original design to fruition. As a small company, we have the creative freedom to better meet unique project challenges and we’re able to give you personalized service and quick attention. We consistently exceed industry expectations in service, quality, and delivery.
With an industry reputation for fast turnaround, Bock’s products are always delivered quickly and on-time, making specifying Bock a smart decision and an unbeatable choice. You can specify in confidence, knowing that our products will be shipped when we say they will and be on-site when you need them.