Bock’s Six E’s of Retail Lighting
Whether you’re looking to light a boutique, illuminate a shopping mall, draw attention to the merchandise in a showroom, or bring brightness to a department store, Bock Lighting can help you find the perfect solution for your retail application.
At Bock, we understand that every type of application has its challenges—and we understand the unique demands of lighting a retail space. When specifying lighting solutions for retail applications, Bock believes that it’s all about our “Six E’s”: Examination, Experience, Expression, Exhibition, Ease of Maintenance, and Energy-efficiency.
Proper lighting is essential for customers to read product information and inspect merchandise. The right lighting can influence people’s perception of your product and should effectively, accurately, and attractively present your product’s color, texture, and appearance—whether you’re selling cars, t-shirts, or toothpaste. But while the right fixtures and lighting schemes are essential to helping customers see products easily and in their “best light,” highlighting merchandise and making it visible are only two of the functions of lighting in a retail setting…
Studies show that lighting has a significant impact on people’s comfort, and can impact the amount of time spent in a space—and even whether or not they make a purchase there. The right lighting can draw customers into a space and create a positive experience.
Carefully chosen lighting solutions can help build your brand and communicate your image—from illuminating logos to creating ambiance, washing the space in corporate colors or creating special effects, lighting can help provide the space with the desired feel and convey the messages you want to be heard. In a space where lighting fixtures are visible features of the space, they can make a bold statement about your company’s image. Custom fixtures—created specifically with your brand and message in mind—can play an integral role in communicating this message to shoppers.
In a retail environment, displays and layouts can change frequently to highlight new merchandise, accommodate a new floor plan, or give the space a fresh look for a new season. Flexible, versatile lighting solutions can help adapt the space to dynamic designs and changing exhibits and displays. Good lighting is also effective in directing people to specific areas and items. From task lighting that helps customers inspect goods, to display sign lighting that helps them find what they’re looking for, a versatile and flexible lighting scheme that shows off your products and lights the way through the space not only directs and influences your customer’s actions—it also directly influences your bottom line.
Ease of Maintenance
In retail spaces, it’s of the utmost importance that lighting fixtures need little maintenance, have a long lamp life, and feature easily-accessible lamps. Specifying the right lighting solution minimizes disruption to business and prevents down-time. Fixtures with easy re-lamping and minimal required maintenance are safer and easier for employees as well, and fixtures designed to prevent dust from accumulating inside lenses and on lamps help keep displays looking bright and attractive.
Retail spaces’ long hours of operation can mean huge electric bills and this creates a unique set of demands for lighting solutions. Lighting fixtures designed using the latest technology—and with energy-efficiency in mind—can make all the difference when it comes to saving on energy-costs.
Spec Bock – The Bock Advantage for Retail Applications
Bock Lighting understands the unique challenges of lighting retail applications. With our vast knowledge and years of experience in retail lighting solutions, we work closely with specifiers to develop and design retail-friendly lighting products, and can help guide you to the ideal solution for your project.
Our experience in developing and stocking products for national accounts ensures consistency of design, reliability, and continuous availability for our multi-store and national brand projects. Our manufacturing capabilities and partnerships allow us to expertly handle all of your custom solution needs, from color and trim variations of existing products, to custom configurations, to bringing your original design to fruition. As a small company, we have the creative freedom to better meet unique project challenges and we’re able to give you personalized service and quick attention. We consistently exceed industry expectations in service, quality, and delivery.
With an industry reputation for fast turnaround, Bock’s products are always delivered quickly and on-time, making specifying Bock a smart decision and an unbeatable choice. You can specify in confidence, knowing that our products will be shipped when we say they will and be on-site when you need them.